A personal brand built on trust, care, and a key to something better

The Challenge
Shelley Zavitz is a sincere, caring, and talented Portland-based realtor known for delivering white glove service to every client. However, in a saturated market, her personal brand didn’t reflect the elevated experience she offers or the unique warmth and professionalism she brings to the table.

The Approach
In partnership with Shelley, we uncovered the traits that make her stand out: calm confidence, genuine care, and a dedication to personalized service. These became the foundation of her new identity. The custom logo featuring a hand and key symbolizes her high-touch approach and her role in helping clients unlock their next chapter. Every brand element was designed to feel refined, personal, and full of intention.

The Outcome
The final identity system communicates Shelley’s white glove service and grounded warmth at every touchpoint. From brand guidelines to website design, the system supports her marketing while reinforcing her reputation as a thoughtful, trusted presence in Portland real estate.