Designing a digital experience for equity in action

The Challenge
Assemble is the world’s first system of engagement for compensation, built to create a fair and equitable future for all. Their existing website didn’t reflect the clarity, innovation, or mission-driven energy behind their work. They needed a full digital refresh that could communicate their purpose while improving usability and impact.

The Approach
In collaboration with Assemble and Sweven, we began with a full audit of their existing site and a strategic overhaul of the sitemap and navigation. From there, we redesigned the entire user experience with a focus on simplicity, clarity, and cohesion. Key brand elements were refined to strengthen the visual language across the site. We also introduced new illustrations, iconography, and email templates that aligned with Assemble’s evolving identity.

The Outcome
The redesigned website and digital assets helped Assemble present a clearer, more unified expression of their brand. The updated structure and visuals made the platform easier to navigate, more compelling to engage with, and more aligned with their mission to reshape how compensation works.