About Me

Hi, I’m Melissa — a brand strategist, visual storyteller, and creative with a love for turning pixels into purpose.

I grew up in a quiet rural town where solitude sparked imagination. Sketching, observing, and building from scratch taught me to think deeply, work intentionally, and always look for the story beneath the surface.

Today I bring that same clarity and curiosity to every project, whether it’s a bold rebrand, a strategic campaign, or a scroll-worthy website. I lead with ideas, stay grounded in strategy, and show up with honesty, kindness, and a serious love of craft.

That’s the spirit behind Make Hay. A reminder to make the most of the moment, bring your best to the work, and create something meaningful while the sun still shines.

Services

Whether you're building a brand from scratch or refreshing an existing one, I bring both big-picture thinking and hands-on execution to the table. I’m here to help you connect with your audience, clarify your message, and bring your story to life — beautifully.

Brand Strategy & Identity

• Brand audits and positioning

• Naming and voice development

• Visual identity systems

• Logo design

• Brand toolkits and guidelines