iGrafx

Bringing clarity and cohesion to complex systems

The Challenge
iGrafx helps organizations map and manage business processes across highly complex, interconnected systems. They needed a brand and website that could bring structure to this complexity, clarify their value, and reflect their role as a trusted guide through it all.

The Approach
In partnership with Concept & Craft, we reimagined the iGrafx brand from the ground up. The creative direction centered on a bird’s eye view — a visual metaphor for strategic oversight — capturing both the complexity and elegance of well-designed systems. We developed a comprehensive brand system, including typography, iconography, web templates, and guidelines, all designed to feel intelligent, precise, and approachable.

The Outcome
The result is a cohesive identity and digital presence that brings clarity to the chaos. The new system supports the iGrafx product ecosystem, strengthens brand perception, and empowers the team to communicate with confidence and consistency.