Designing a system as intelligent as the signal it supports

Creating a scalable design system to match a first-of-its-kind identity signal. In partnership with Concept & Craft, we developed brand guidelines, iconography, and collateral that brought Proxy’s vision to life across every touchpoint.

The Challenge
Proxy created a digital identity signal — a personalized, adaptive key designed to optimize how individuals interact with their environment. The brand needed a design system just as forward-thinking: scalable, intuitive, and flexible enough to support its rapidly growing product ecosystem.

The Approach
In collaboration with Concept & Craft, we developed a comprehensive design system that reflected Proxy’s core values — clarity, adaptability, and innovation. The visual language was crafted to evolve across use cases, from press kits to product one-pagers, without losing consistency or edge.

The Outcome
The result was a unified, high-functioning brand system that scaled effortlessly while reinforcing Proxy’s market position as a cutting-edge tech innovator. From iconography to brand guidelines, each asset helped amplify Proxy’s presence and support its growing momentum.